Keep up with the latest news and expert opinion from us all at Great State

Shifting States is the name of our UK representative research into Gen Z that offers brands a new way to connect with a generation defined by change.

Whilst we were getting snoozy on the sofa in December, the world of Social Media was getting busy preparing for an explosive January. Read on for the latest in this month's State of Social.

In 2024, Artificial Intelligence entered our lives with such a force that even your grandma knows what ChatGPT is. Last year was one for the tech history books. But what's coming up in 2025?

Longleat has selected us as their strategic digital partner! We're going to create an immersive digital experience as unique as a day out at their world-famous park. Read more here.

As we get closer to waving goodbye to 2024 - join us in reflecting on a jam-packed, politically charged, algorithmically powered and exceptionally bratty November.

Legacy technology impacts business innovation, productivity, and morale. Here, Harry explains how to identify the pain points and build a business case for better investment.