Shifting States: A new way for brands to understand Gen Z's fluid state of mind

Introducing Shifting States: your guide to understanding your next generation of consumers.

Gen Z is often seen as unpredictable, shifting direction seemingly at random. But we believe there’s more to the story. Shifting States offers a new perspective on their nature and how brands can adapt to meet them where they are and where they’re going.

Access the report here.

This is our proprietary research into the digital needs, wants, attitudes and beliefs when it comes to Gen Z. We reached out to 1800 participants, conducted over 350 Gen Z deep dives to reveal 64 brand and digital data points.

What you’ll learn:

• Why Gen Z seem so different to previous generations
• Surprising stats about their relationship with brands, trends and technology
• Practical steps your brand can take to adapt to Shifting States

This is not the last word on an evolving subject, but a contribution to an industry challenge that’s yet to be solved.

One thing is for sure: Shifting States will challenge what you thought you knew about Gen Z.

Access the report here.