New collaboration: Great State and Cox Automotive

Cox Automotive is a leading global automotive enterprise with 125 years’ experience providing services to almost every segment of the automotive industry.

From dealerships to manufacturers to financial services and consumers. Their mission is to transform the way the world buys, sells, owns and uses vehicles.

Their brand identity acts as the bond across their 25 sub-brands, throughout Europe and beyond. To ensure recognition, affinity, reassurance and loyalty for their global customers, its vital that the core Cox Automotive brand is competitive, recognisable, digitally optimised, and works across the whole portfolio.

We are proud to have been selected to define, design and embed a new Cox Automotive brand DNA across their complex European digital ecosystem.

Our objective is to develop a harmonised digital brand identity that is distinctly and uniquely, Cox. Instilled with digital first principles, this piece of work will be widespread, spanning multiple touch points from brand toolkits to design systems and motion principles. Not only will this work strengthen the brand equity across existing sub-brands but enable operational efficiencies as they continue to adapt and expand their brand portfolio.

We’re excited to get under the skin of their organisation to re-imagine and deliver a digital identity reflecting who they are today, building the foundations for the future of the global automotive giant.

Laura Lunn, Marketing Director, Cox Automotive

“Great State’s level of detail and distillation of our brief was just what we were looking for. Their synergies of thought when it came to our overarching brand unification, whilst simultaneously shifting towards a digital first brand were impressive.”

David Chandler, Joint Managing Director, Great State

“We are so excited to have Cox Automotive on board as a client; to be collaborating to deliver them a digital brand experience that is tailor-made to their organisation. Not only is the scale and complexity of Cox Automotive a motivating and exciting challenge for the team, we’re looking forward to leveraging our deep experience in the automotive sector to help them better understand their diverse customer base, and deliver a unique digital brand experience that drives the outcomes they want.” 

If you'd like to know how we can help you transform, secure and optimise your digital estates, get in touch.